For agencies and brands
Influencer content approval, with the same standard on every video
A campaign with 50 creators means 50 videos to watch, check and justify to the client. OnBriefing uses AI to compare every deliverable with the brief and shows what passed, what failed and where the proof is, so your team only reviews the exceptions.
Why manual approval doesn't scale
In a manual influencer post audit, every reviewer reads the brief their own way. Video 1 gets careful attention; video 300 gets a rushed look. And when a creator disputes a rejection, nobody can point to the second where the rule failed.
The problem isn't just time: it's consistency and traceability. Approving without evidence means rework with creators and friction with the client.
What OnBriefing checks in every deliverable
Brand mention and the right @
In the speech, on-screen text and caption, and whether the tagged profile is the right one.
Required hashtags
The campaign hashtags and paid-partnership disclosure, such as #ad.
Key messages and CTA
Required lines, promo code and call to action, with the exact second they were said.
Product on screen
Whether the product appears in the video, with the frames that show where and when.
Brief restrictions
A competitor mentioned, a banned word or an unapproved claim.
Format and length
Platform, duration and whether the video uses the campaign's official footage.
From brief to report, in three steps
- 01
Paste the brief you already send to creators. No need to rewrite it as a checklist. OnBriefing extracts the rules and flags the ones that can't be checked on video.
- 02
Submit the links to the videos published on TikTok, Instagram Reels or YouTube Shorts, one by one or in bulk.
- 03
Get one report per video: on brief, off brief or needs review, with the frame, line or metadata behind each conclusion. Export to a spreadsheet and send it to the client.
Built for teams running campaigns with many creators
Influencer marketing agencies, creator and UGC platforms and in-house influencer teams use OnBriefing to verify influencer deliverables and approve UGC before releasing payment. Platforms can integrate through the API and receive the report by webhook.
Frequently asked questions
How do I know if an influencer followed the brief?
Compare the published video with every rule in the brief: mentions, hashtags, required lines, product on screen and restrictions. OnBriefing does this automatically with AI and delivers a rule-by-rule report with evidence.
Does OnBriefing replace the approval team?
No. It does the first pass with the same standard on every video and separates what needs a human eye. The team decides the exceptions instead of watching the whole volume.
Can I approve before paying the creator?
Yes. The report is ready minutes after the link is submitted, so payment can be tied to the content being on brief.
How much does it cost?
Monthly plans from $20 (200 minutes of video) to $100 (1,400 minutes). No contract; cancel anytime.
Check the deliverables of your next campaign.
First 10 videos free, then plans from $20/month. Cancel anytime.