Off brief1 not met · 7 met
@creator.profile
- Platform
- TikTok
- Length
- 37 s
- Published
- Jul 22, 2026
- Frames analyzed
- 8
Not met
1
Met
7
Beyond what the video shows
7
88%
Sample report
A real video, checked against the brief
This is the report for a TikTok video OnBriefing analyzed in a clipping campaign for a finance expert. The brief had 15 rules. The video met seven and missed one. The report shows exactly where.
Anonymized: the expert, the campaign organizer, the creator's profile and the editing app were replaced, and the frames were pixelated. The original report was in Portuguese and is translated here; rules, conclusions, severities, confidence and evidence are unchanged.
Summary
The video uses the expert's official content to talk about investing and crypto, keeping the original meaning. But it shows an automatic clipping tool's watermark at 12 seconds, a third-party element the brief prohibits.
One major rule was violated. The verdict isn't the model's opinion: a blocker or major rule not met fails the video; an unverifiable rule sends it to human review; otherwise it passes.
Rule by rule
Each rule in the brief becomes a check, with the result, the severity, the confidence and the evidence behind the conclusion.
- 08
Improper use of third-party content or elements is not allowed.
The video shows an automatic clipping tool's watermark, a third-party element the brief doesn't allow.
Not metmajor · 100% confidence
on-screen text · 00:12.000Clipping app logo and name over the video (hidden in this sample). - 01
Create clips and short videos from the expert's official content, about finance, Bitcoin, crypto, markets, investing and entrepreneurship.
The creator used the expert's official speech about investing and crypto.
Metmajor · 100% confidence
speech · 00:35.120“Crypto, then, is wonderful for multiplying your capital.” - 02
Respect the context and original meaning of the lines used.
The line about contributions and investing keeps its original financial context.
Metmajor · 90% confidence
speech · 00:22.820“The secret is in the contributions, growing your cash and steadily increasing...” - 03
Only videos published within the official competition period will count.
The publication date falls within the campaign window.
Metblocker · 100% confidence
metadata · publication date2026-07-22 - 04
Use the expert's official material and respect the original meaning of what was said.
The video uses the expert's official voice without distorting the meaning.
Metmajor · 100% confidence
speech · 00:00.000“Look, from 10 dollars, 50 reais, you can start investing.” - 05
If the largest account in a collab is from another niche, the content may be disqualified.
There are no collab accounts on the post.
Metminor · 100% confidence
verified absenceNo additional account tagged as a collab. - 06
Reuploads without editing will not be accepted.
The video has dynamic on-screen captions and its own graphic elements.
Metblocker · 100% confidence
on-screen text · 00:00.000“Start with R$50 and multiply your money.” - 07
Misleading clickbait or videos that change the original meaning will not be accepted.
The on-screen text faithfully reflects what is being said.
Metmajor · 90% confidence
on-screen text · 00:00.000“How many dollars do you need to get started?”
Why this report holds up
The failure has an address
The watermark shows up at 12 seconds. The creator knows exactly what to fix, and the agency has something to show if the rejection is disputed.
Passes come with proof too
Every rule met cites the line, the on-screen text or the post data. Nobody has to trust it: they can check.
What can't be known is stated
Metrics, duplicates and the post's future state aren't in the video. The report says so instead of guessing.
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